Run your entire CRM team with one person.

An agile software boutique building e-commerce SaaS that supercharges growth — optimising conversions, surfacing your true value segments, and letting advanced AI modelling do the strategy you once planned by hand.

00 · Intake Scroll to follow the path

Nº 02 — The brief

Most growth teams drown in dashboards, spreadsheets and a dozen ad accounts that demand constant manual tending. We take a different view. Conversion Path builds the software that does the tending for you — measuring what converts, modelling what will, and acting on it — so a single operator can run the work of an entire CRM department, and run it better.

Two products carry the method: one to acquire customers profitably, one to find the value already hiding inside them. Boutique by design, ruthless about margin.

Nº I — Acquisition

Funneli

Advanced data-management & ad-buying platform.

Role: Customer acquisition
Data: Unified, first-party
Buying: AI-modelled

Funneli unifies your customer and campaign data, then buys media against it. Instead of juggling pixels, exports and a dozen ad managers, you get one platform that watches every channel, models what each impression is truly worth, and moves budget toward margin — automatically.

The manual media-buyer’s week becomes an afternoon of approvals. The data-team’s backlog becomes a live, governed source of truth.

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Nº II — Segmentation

PlayrX

Value-segmentation software — your highest-worth cohorts, surfaced.

Role: Value segmentation
Output: High-value cohorts
Mode: Autonomous

PlayrX reads behaviour the way a seasoned analyst would, and finds the segments that actually drive profit — the quiet six per cent paying for everything, the lookalikes worth chasing, the churn worth ignoring.

It is the miracle second opinion that tells you where your margin really lives — updated continuously, without a single pivot table.

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Nº 05 — By the ledger

1 person runs your entire CRM

2 products one acquisition & retention stack

90 days full money-back window

100 % back if your margin doesn’t grow

The standard — Nº 06

Ninety days. Full money back. Or your margin grows.

A ninety-day, no-arguments guarantee: run Conversion Path for a full quarter, and if your profit margin hasn’t grown, we return our fee in full. We only win when your margin does.